Should you post more and more so you won't be forgotten or should you write less so that what you write will be re威廉希尔足球盘口membered?
I am fairly new to Medium,but one of the first things that struck me as I made my way around the platform was the volume of quality content readers were able to access,which meant of course there were a lot of impressive writers who were leveraging the platform to share their writing!
As a relative newbie,who is eager to embark on the writing journey,I sometimes can't help but feel like I am floundering to stay afloat in an ocean of words and struggling to keep pace with a sea of writers,who appear to be creating and delivering content much faster than I could ever dream of.
And whilst it is comforting to know there is a community who is ready and keen to engage with my content,putting my writing out there for others to engage with is still a somewhat daunting undertaking.But during my short time on Medium,I have learnt that having a potential audience available to me doesn't necessarily mean they have seen or connected with my writing.I can appreciate that there are a number of reasons why this might be the case.For example,the algorithms used might not be working in my favour,or as scary as it might be to admit,my writing/content or the title of my story might just not be hitting the mark.However,despite the challenges writers face in building a following,online platforms,including Medium,do provide writers with an avenue for reaching an audience and connecting with like-minded others.But just like many long term endeavours I have embarked on,I can see it is going to take me a bit of time to wade through the murky waters before I feel like I am really getting somewhere.
So how does a newbie get noticed?
I am less than a prolific writer by today's blogging standards.So if you are reading this with the hope of getting an inside scoop for getting a huge number of reads,claps or followers then I am sorry to say you will be disappointed,because I don't have the silver bullet that will help you to quickly grow your readership,but I will ask you to think about things from a different perspective,one that is slightly left field,but one that hopefully might help you to clarify what it is you are really wanting to achieve.
Now before I go any further,I do have a bit of a confession to make.I have been writing on Medium for about 3 months and when I first started,I thought getting noticed meant I had to aim for the publications which had the largest following,and use the tags that would most likely reach the largest audience,even though the tags may not always have perfectly aligned with the content of my post.I thought that this was the strategy for helping me achieve the greatest views,claps etc.This was the answer to getting noticed,right?And after all,aren't these the metrics of success?In the very beginning views and claps were an endorsement of my writing,and validated me as an individual.And just like a performer on stage,the claps provided me with some idea of how well I was connecting with readers (I am sure I am not alone in this,but I refreshed the statistics page more times than I care to share).Don't get me wrong,I value and appreciate claps and reads just as much as the next person,and no doubt the strategies I mentioned above can help writers increase their readership and following.But just recently I came to a realisation that for me personally,I have gone about it all wrong.
Up until know I made my writing more about numbers than connection,I was becoming an adult version of a teenager for whom the number of followers or likes defined my popularity and worth.
Surely I had moved on from this mentality a long time ago?But sadly the reality was that I had begun to measure my worth as a writer based on metrics.This was not why I set out to be a writer on this platform,(that happens enough in my profession as an academic),this is not the person I am or want to be,and yet for a brief moment I got caught up with it all.
I was casting my net so wide at the risk of missing the fish swimming in the shallows by my feet.
So I started to question,was I better off getting 50 claps from one reader or one clap each from 50 readers?I guess the answer comes down to objectives.Do I want to connect deeply with a smaller number of people,or is it more important for me to have a greater number of readers,possibly at the expense of a deeper connection?
By writing for a broader audience am I missing the opportunity to build a meaningful connection with a smaller group of followers?And by writing for a broader audience am I in effect writing more generic content so that it resonates superficially with more readers but by default compromises the specific messages I want to share?
Godin,a marketing expert,proposes "We need the smallest viable audience not the largest possible audience" (2018).That thinking goes against the general movement or underpinning of online social platforms.It is easy to get caught up in the mindset of wanting to reach everyone- world domination and all that,and getting caught in the hype of the‘I want more'mindset,more readers,more claps,more views,but does this come at the expense of a ‘real' connection.
Will connecting with a smaller number of readers enable you to build a more loyal following?A following that will miss you if you don't write for a while,a following who cares about whether or not you are posting and the reasons why you may not be writing?In trying to be a writer for the masses are you denying the uniqueness of individuals?(Godin,2018).
We live in a world where there is a constant battle between uniqueness and conformity,we are told we need to stand out from the crowd,but yet be part of it at the same time.The noise that surrounds us is often deafening,it is a world where we have to shout louder and louder to be heard,do crazier and crazier things to be noticed,post more and more so as not to be forgotten.But what is the cost?
As writers do we devalue our messages,our content,by writing too often,too much?Are people more likely to sit up and pay attention to the person who writes more deeply,and less often?
Will a message have a more lasting impact if we let our writing be pondered,discussed,and debated?If we allow for anticipation to build?
Will we enjoy more meaningful connections if we try to engage with those who will care if we don't post,rather than trying to impress those for whom our writing provides a mere distraction from the mundane of each day?
I guess it comes down to what we each value.One objective is not necessarily better than the other,it is after all what is right for each of us as writers,as individuals,but maybe every now and then,rather than fear writer's block or the lull in our posting schedule,we should re威廉希尔足球盘口member to appreciate and embrace the quiet moments,the intervals between posts,the anticipation of what is to come,the smaller loyal following,or the 50 claps from one reader.We are often reminded to not lose sight of the bigger picture,but that doesn't mean we should lose sight of each pixel that goes into creating the picture either!